GEO + AI search insights for content operators
Practical thinking on the GEO Score, AI citation tracking, and how AI search engines decide what to cite.
What Is GEO? Generative Engine Optimization Explained
AI search engines cite content differently than Google ranks it. Generative Engine Optimization is the discipline of optimizing for both, and the Princeton/Georgia Tech 2024 research that maps how it works.
· Helindex Team
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How AI Search Engines Decide What to Cite
Perplexity and ChatGPT both cite source URLs, but only some pages get picked. Here's the RAG retrieval architecture behind why, and what to change about your content.
Closing the Loop: Why You Should Measure AI Citations, Not Just Score for Them
Heuristic SEO scores age fast. We pair the GEO Score with Perplexity citation tracking so the rubric calibrates on real outcomes, and you see exactly what's working.
Score your site for AI citation
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